Marenated
thoughts on marketing and whatever I'm interested in at the moment...
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Community Theories
Community Theories. As I write this article, Talent Communities are finally making the corporate rounds. Enterprise is catching on folks! Yay! It’s just what we always wanted. Talent communities are on everyone’s lips, being talked about by the biggest and brightest and still, those of us who’ve done the work, seen the scorching failures and perceived the value in not just communities but talent communities, are trying desperately to define, what precisely we MEAN. As in the... |
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I can SO Multitask!
I can multitask. Sorry to disappoint you but I can. I don’t always do it well and I don’t always do it because some things require focus but I can do it. And let me tell you something, I am sick and tired of people telling me I can’t. The very first internet scuffle that ever happened to me involved this same old saw. The basic tenet was “How can you work when I see you on Twitter all day?” Then it bothered me, because I was worried it was true but I defended myself... |
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Confused about SOPA?
I was. Until I took the time to stop and read a little about it. Trust me you are not that busy. So, yes you do have to inform yourself dutiful citizen and yes, you do have to try to enact change with your very own fingers from your very own smartphone with the very precious minutes of your day. If this sounds condescending I apologize, I am mostly talking to myself. So if you’re stressed out about it, and perhaps you aren’t puttering around on Facebook or Twitter to see all these... |
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Community History
Last time I started writing, it was titled “Why Communities Matter“. Again, I’d like to reiterate that I am not yet even starting to delve into the whole talent community debate. It’s important for me to step back and see just where this whole discussion came from before throwing it back in the buzzword soup. Communities used to be limited by geographical proximity. If you were close to a community, you were kind of in it, for better or worse and when you moved away, you... |
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Why Communities Matter
There is an idea taking shape. An idea that I’ve been ruminating on for some time. It is this: Communities are necessary. Not because they provide additional value but because they are a fundamental building block to our society and because as our society shifts to doing more and more and MORE online, these communities must manifest themselves online as well. The idea is that communities are not only ideal but an absolute to civilized discourse on the internet, where the majority of our... |
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Riding the wave…from a vendor perspective
I’m a consultant now (who isn’t?). I have a little company that’s been around for awhile and it does okay. But when I started it in 2008, it had a much different look and feel than it does now, because now I’ve worked with vendors. Let me explain. No, it will take too long, Let me sum up. If you’ve been around for longer than a year or so, you will start to see the same stories crop up in the blogs, in the magazines and at the conferences. These “evergreen”... |
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The year the world is supposed to end…
my actual, literal, BODY of work It’s going to be 2012 soon. The year everyone thinks will be the end of the world. Well, not everyone. As an added bonus, my husband’s birthday is the day after the big croak. Woot! No presents for him Now I don’t think the world is going to end a year from now, but what if it does? I posted something on my facebook a day or so ago that just said: “do good work” and a lot of people liked it and whatnot. But it started me thinking... |
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These are a few of the raddest things (for work)
Tis the season to whip up gift posts and I’m doing it too! -Not because that’s what you’ve come to expect from me, dear reader -Not because you’re wracking your brain trying to come up with cool gift ideas for your boss, coworker, cute cubicle mate -Not because, yes indeed! You DO need another post to waste time with while counting down the hours til your vacay starts! Nope, I’m doing this post to amalagate all of the super cool things I got for people, couldn’t... |
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On time and the wasting of it
Nothing will give you a better perspective on time than the wasting of it. The extra hour you slept in, the day that was unproductive and you still didn’t exercise, the dinner spent away from your kids because of poor planning. And when you’re on your own in a consultancy (or work from home or have a lot of autonomy), it can get even worse. You are the only master of your domain, which is as it should be, after all you are an adult. Last week, my friend Rayanne wrote a little bit on... |
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Let’s Get Honest
I am a put the cart before the horse kind of girl and always have been. I know people around me keep hoping that eventually, the horse of reality will trample my fragile head with its non-cloven hooves so at least I’ll get some sense knocked into me, but so far it hasn’t happened. Whether through sheer force of will or intense stupidity, I continue to count my chickens not only before they are hatched but even before I have purchased the mommy chicken, or for that matter, built the... |
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On Making People Happy
Making people happy is at the heart of service. And the promise that you will make people happy is at the heart of marketing. IMHO, a good marketer will always try to keep that promise, no matter what. Me at 13 When I was 12-14, I had the world’s largest crush. His name was Kevin, he was at least three years my senior, he was a surfer boy and invited me to his church youth group. Tan, stunning with perfect teeth he had a girlfriend who was equally beautiful, thin and had certainly figured... |
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Why (I) Create Few New Ideas
Why Experts Create Few New Ideas Even this light bulb isn't a very innovative picture I’m no expert, but I’m pretty sure that I’ve had few if any, visionary moments. In fact, were you to ask former teammates of mine, they might say I have a tendency to play a bit of the devil’s advocate in some cases. And I wonder, is that holding me back? Honestly, in the past it has. But maybe the more important question is, am I holding others back? Recently, at a conference, I... |
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The 10 Commandments of Job Seeking
1. Thou shalt not spray and pray 2. Thou shalt not have your resume in anything but word or text format 3. Thou shalt revamp and get your LinkedIn profile to 100% 4. Thou shalt include keywords from the job description in every resume and cover letter you send out. 5. Thou shalt search your social networks for connections within your target companies. 6. Thou shalt edit and rewrite your resume and cover letter for every relevant opening. 7. Thou shalt expect respect and feedback and move on when... |
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In praise of the comfort zone
You know many times people push us to get out of our comfort zones, push the limits, test the boundaries and that is cool. But you can’t do it all the time, I don’t think. Then you are never comfortable and that’s a little ridiculous in my mind. Now you might be sitting there judging me as lazy and a little apathetic (slightly true), but hear me out. I just came off a week of three back to back conferences. The weather was beautiful, the company fantastic, the business meetings... |
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Who STANDS like this?
Are you serious? After some advice from a good friend to buy some grown up stuff at Victoria’s Secret, I attempted to navigate the site. Now, I am not entirely unaware of VS, my mom got the catalogs when I was growing up and I frequently plan my trips through the mall so that I don’t have to explain why that 20 ft tall woman isn’t wearing any clothes to my boys thank you very much. I get it. Sex. Got it. But I’m not sure that’s the most realistic viewpoint of underwear.... |
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The “Do What You Love” Debate
There are three kinds of people in this world. There are people who will tell you you can do ANYTHING if you work hard enough or love it enough. These people, mostly they are liars. They will urge you to “follow your dreams no matter the cost”. They will say that if you are unhappy at work or in school you should quit and pursue the thing you love to do. They will push you past all obvious untalentedness to the front of the American Idol audition line. They will support you right into... |