Hire Strategies
Social recruiting made easy! How to use the Internet as part of your direct recruitment strategy; and it's about more than just Facebook and Twitter!
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Is Facebook a B2B channel (yet)?
You can dress SPAM up anyway you like, but SPAM is SPAM is SPAM. Or is it? When I was thinking about this post, it was in response to accepting a friend request from someone I had actually met (albeit in a business context so not a "real" friend). I did hesitate in accepting their request but then decided it could do no harm. I could always unfriend him which I did within 15 minutes. Why? Because he seemed to think it was OK to fill my wall with advice on how to use social media for... |
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TRU London 2012: Should the online job application be mobile?
Click the TRU image to buy a ticket I didn't attend the first TRU London but have attended them ever since and this year will be my third. TRU events have been memorable for me and I am hoping this year will be even better again; two years on there has been a lot of change! I also intend to turn up this time to run my track on the second day! So if you have some views on mobile job applications be there on Thursday 23rd February 2012. In usual TRU style no one knows what time the track will... |
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Why job SEO is not enough
So we are starting to see various vendors claim their stake in the career site SEO (search engine optimisation) game. But just because you optimise your jobs, it does not mean you have found the golden nugget. First off, I have seen optimised jobs i.e. they are found by search engines, that don't turn up on page one of Google let alone the top of the page. I've also seen jobs that do turn up right at the top but still the recruiter does not get the best candidates. But search... |
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Is Linkedin really as good as we "think" or is it already an urban myth?
This question has been nagging me for a while. So many recruiters have claimed that they get all their hires from the job boards they use yet in reality they have no decent tracking to know where their hires really come from. Now Linkedin is flavour of the month but is it really just a load of hocus pocus? Has anyone got any real decent stats to prove their claims? I wanted to find out first hand so started digging with a Linkedin poll. Let me just start with the fact that I personally... |
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New broom sweeps clean: are you a talent technology fixer or fitter?
Do you see 2012 as the time to get rid of that ageing HR system or are you going to fix it instead? As we come into 2012 there will be a number of people in new jobs who see technology as one of their challenges ahead. But so often I hear the rallying of the troops towards killing off the existing technology system to be replaced by something shiny and new. I can see the attraction of doing this as it can be quite motivating at first for those that have endured a system that "does not... |
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My 2012 predictions!!
The last few years have been chaos for everyone and listening to the predictions for 2012 the economy is not exactly planning on bouncing back. So what do I think 2012 will bring us in the world of talent technology? Social, mobile, acquisitions blah blah blah. We all know that stuff will be on the agenda but I think 2012 is more about the year of the people. G4S will lose their exclusivity We will see a few more organisations go down the same route as G4S with their talent community. Colin... |
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Have you read Who Moved My Talent? (short poll)
Please take the quick poll below as I'd like to get as much feedback as possible. |
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Job boards vs. social networks. #in
The job boards pretty much took the entire job advertising market from print in around 10 years. The social networks could take the market from the job boards in maybe half that time; so it is now the job boards market to lose. Here's a few things they could try to save it. Become social Yep, that old chestnut. Actually, I don't think they can or will so we'll pass on that one. Integrate with the ATS That's what Linkedin did and within only a matter of weeks, four of the top... |
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I am man - I am Google. I am woman - I am Social.
Search hasn't changed but social has changed the game as far as advertising is concerned. But what do we men know anyway? The thing is, search is a male thing. Like shopping we are very focused on what we want. If we want a pair of jeans, we go to a shop that we know sells the type of jeans we like, buy them then go home, or to the golf club/pub/gym etc. We do NOT: Spend a whole day looking for a pair of jeans. Visit 15 different shops; just in case. Get our nails done whilst looking for... |
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Pages, pages everywhere so where does my career site fit?
(Photo courtesy of http://www.flickr.com/photos/patrick-smith-photography) As a recruiter you have your coveted career site but you also have Pages; Facebook, Linkedin, Google+ and no doubt there will be more incarnations to follow. But as more "brands" push people to their Pages rather than their website (X-Factor is a typical example) where does that leave your own site? Redundant or different? The road ahead is daunting. Thought number one As a recruiter you ultimately want... |
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From Consultant to Head of Social Media……
The rumour mill seems to be awash with what I am doing with Lumesse so here are the facts! I have been working in the talent technology sector since 1999 and have been advising organisations on “how to do stuff” since 2003 but about a year ago I decided I wanted to do a “bit more doing” in a company environment. I do of course use technology and social media for my own business but doing the same for a big company is a very different challenge hence I am now working (part-time)... |
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The future of the job board; my latest prognosis!
A picture says more than a few words so I'll leave it at that. RIP job boards, the end is nigh. |
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IBM Social Business Viewpoint
I had the pleasure of attending the IBM social business viewpoints meeting yesterday at the new IBM Forum location. Getting in required the use of my well worn passport and I somehow passed this first security stage with no questions. But having made my way up to the starship enterprise top deck I wandered around looking for human existence. I was in but I was alone; or was I!? The small but exclusive gathering of top level UK HR bloggers included me, Matt Alder and Jon Ingham suggesting... |
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Would you refuse applicants without a social profile?
What no LinkedIn? What no Twitter? What no Xing? What no Facebook? Well you won't be able to register with us then until you get one. I mean, we need your Klout score. Of course you would never, ever, ever do such a thing. It is absolutely proposterous and open for so much trouble from the PC police. But, already in certain cases to apply for a job online a CV is mandatory. As is a telephone number. And an e-mail address. So at what point do we stop asking candidates to create yet another... |
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The urban myth of careersite and job search engine optimisation (SEO)
Optimise your jobs and all will be well. Yet another fields of dreams but this time, it is a lot less likely they will come. There are simple facts that debunk the job SEO sales pitch and plenty of evidence to back this one up! First off, it IS important to get your jobs indexed by search engines as they will in certain scenarios get found on page one of Google et al. Jobs - job boards and aggregators will win. Sector jobs e.g. engineering jobs - same again, you won't win. Something... |