College Recruiter Blog
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Students Use Email for More Than Just Social Networking
A number of recent studies have reported that the use of email to reach college students is a dying marketing channel because the students are primarily using email to sign up for email alerts from sites such as CollegeRecruiter.com and to sign up with social networking sites such as Facebook, MySpace, and LinkedIn. Our targeted email product is our biggest product by revenue so this is an area that we know a lot about. We've long questioned the validity of these studies as we've seen no drop-off... |
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College Not the Refuge from Recession It Used to Be
During past recessions, many high school seniors elected to go to college and many college seniors elected to go to graduate school rather than face almost certain unemployment. This recession appears to be different. Maureen Sharib, Telephone Names Sourcer/Trainer, drew my attention to a recent survey of 371 private institutions by the National Association of Independent Colleges and Universities. According to the survey, two-thirds of the schools said they were greatly concerned about preventing... |
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Mobile Web is About to Boom
Is there any doubt by anyone that the way that Gen Y communicates is fundamentally different from the way previous generations communicated? I don't believe that the ways that Gen Y communicates are better or worse but they certainly are different. For example, this is the first generation to have grown up with cell phones. Think about it. When did you make your first cell phone call? If you're like most adults, it was sometime in the mid-1990's. A small percentage made their first call in the... |
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Great Integration of YouTube and Facebook by Staffing Agency
Kevin Donlin of TheSimpleJobSearch.com tipped me off to a great, integration of Facebook and YouTube by a staffing company. Curious? I thought so. Have a look at what was built by Express Employment Professionals. Kudos! |
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College senior? At least the feds are hiring.
I had the pleasure of being interviewed by Minnesota Public Radio's Jeff Horwich for his In The Loop show about the job market this year for college seniors. It is, without a doubt, the most difficult job market for college seniors in decades. My portion of the show starts 7 minutes and 14 seconds in, but listen to it all of the way through. As is always the case, Jeff's show manages to be both informative and entertaining at the same time. |
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Video of Webinar: Facebook Not Working for You? Learn the Five Secrets.
On December 11th, Mike Palmquist and I hosted a free recruiting webinar on the five secrets for how employers should use Facebook to recruit college students for internships and recent graduates for entry level jobs and other career opportunities. It was, by far, our best attended webinar to-date and generated a whole lot of great questions from the attendees. We had over 800 attendees and the feedback was overwhelmingly positive. Miss the webinar? Watch it here: |
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Most College Students Take Action on Relevant Email Messages
It may seem merely intuitive that college students and recent graduates overwhelmingly report that they only act on emails which are relevant to them, but that probably comes as a surprise to some of the organizations out there who are engaged in what can only be generously referred to as email marketing. Our biggest product by revenue for years has been targeted email campaigns so this is an area that we watch closely. We have an email database of 10 million college students, recent graduates,... |
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College Students Not Using School Email Accounts
We keep close tabs on how college students and recent graduates use email because our biggest product by revenue is our targeted email campaign product. The trends are interesting and not well understood by many of the employers with whom we speak. A common misconception by the employers is that the best email address for students is the address provided to them by their schools. Wrong. That is probably the worst address to use when trying to deliver emails. In addition to many of the schools... |
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Gen Y Has Highest Unemployment Rate
The U.S. Bureau of Labor Statistics recently announced what many involved in college recruiting have suspected for months: Americans between 20 and 29 years old have the highest unemployment rate of any age group. The national unemployment rate is 6.7 per cent. For those aged 25 to 29, the unemployment rate rose from five percent in November 2007 to a whopping 7.3 per cent in November 2008. Even worse was the unemployment rate for those between 20 and 24 years of age. In November 2007 it was 7.7... |
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New Blog for Those Job Searching by Location
One of the benefits of having a full-time content coordinator like Candice Arnold is that we are able to keep a close eye on what type of content is of most interest on our site. We track which blogs, videos, Q&A's, podcasts, etc. are generating the most clicks from search engines like Google, Yahoo, and MSN and then try to add more of that productive content and reduce the types of content which have proven to be of less interest to college students searching for internships and recent graduates... |
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Questions and Answers from Webinar on How Employers Should Use Facebook
Yesterday we delivered a free recruiting webinar on how the five secrets for how employers should use Facebook to recruit college students for internships and recent graduates for entry level jobs and other career opportunities. It was, by far, our best attended webinar to-date and generated a whole lot of great questions from the attendees. We've been delivering these free monthly recruiting webinars since August. The highest number of registrations was about 500 and we typically see about half... |
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Are You Sowing Seeds or Salt?
Yesterday and again today I was contacted by recruiting professionals asking for my assistance in helping them find a new job. Both were recently laid off by their employers after years of service. I feel for both of them. There is never a good time to be laid off, but especially not in a volatile recession like we're experiencing right now. The point of this blog entry isn't to criticize these two professionals but instead to use their behaviors to illustrate a point. I've been trying to talk... |
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Why Is Monster.com Spamming Me About Career Fairs?
It is no secrets that career fairs have seen better days. With more and more employers directing candidates to apply on-line, more and more candidates are avoiding the hassles and stress of attending in-person job fairs because they're largely unproductive. You wait forever to get in and speak with a recruiter but get only a few minutes and perhaps just seconds of their time. They listen, nod, and tell you to apply at their web site. So why even bother going? Perhaps the failures of this sourcing... |
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700 Attendees for Thu 12/11/08 Webinar on the Five Secrets of Using Facebook for Recruiting
I just found out from Mike Palmquist, one of our national account executives, that almost 700 people have registered so far for our webinar this Thursday, December 11th on how employers can and should use Facebook to recruit college secrets and recent graduates. During the webinar, I'll discuss the five secrets that those with more experience don't want revealed to those with less experience. There's still time to register. We have a limited number of "seats" so don't delay. Register today even... |
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More Employers Admit to Using Facebook, MySpace to Background Check Candidates
Anyone who has been using the Internet over the past few years has noticed the incredible rise in popularity of social networking sites such as Facebook and MySpace. But what many have failed to notice is the accompanying rise in the sites by employers who are always looking for new and innovative ways to exclude candidates from their hiring pools. That may sound a little harsh but it is true. Too many hiring managers and human resource professionals are looking for the perfect candidate or feel... |
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Thursday's College Recruiting Conference in D.C.
I'm about to leave for a trip to Washington, D.C. No, I'm not about to be announced as one of the new Obama Administration appointees. Thank goodness. What those people have to put up with is incredible. All the infighting, double crossing, political games, back stabbing. No wonder very little gets done by politicians in the Beltway and what does get done so often seems to be a case of the cure being worse than the disease. My trip will be mostly business and perhaps a little time for a museum... |
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Don't Change Your Strategy When Faced With a Tactical Problem
There are a lot of employers out there today who are faced with a difficult predicament: they're receiving enough qualified applicants for their current openings or they're not hiring or they're laying off staff. In that kind of environment, who would advice them to continue to spend money on recruitment advertising? Well, I would. Employers who slashed their college recruitment spending in the 2000-03 recession lived to regret it. Actually, some didn't live to regret it in part because they... |
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Recruiter Earth Interview About the Past, Present, and Future of CollegeRecruiter.com
I was interviewed last week at the Kennedy Information 2008 annual conference in Orlando by Chris LaVoie of Recruiter Earth. He asked me to provide viewers with an overview of the origins of CollegeRecruiter.com, where we're at today, and also where we're headed. Interested? Watch the video: |
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The Best Holiday
Tomorrow is American Thanksgiving. My favorite holiday. May you and your family have a wonderful and memorable Thanksgiving!! |
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Free Webinar: How to Use Twitter for Sourcing and Recruiting
I'm pleased to announce that Geoff Peterson will be the guest presenter for an upcoming CollegeRecruiter.com webinar on how employers should use Twitter for to source and recruit candidates. Geoff is the Managing Principal for General Lead, a national provider of talent delivery, advanced sourcing services, and custom recruitment training. In addition, Geoff is also the Editor for StaffBytes, a news site dedicated to recruiting industry tips, techniques and instructional videos. Geoff has eight... |